Packaging and Brand Identity Design
Tea Mountain produces small-batch artisan teas hand mixed in Duncan, BC. They were looking to develop a brand identity and packaging for three herbal tea blends. Each type of tea needed two packaging options: a tea tin and a pouch. Their brand identity package includes a logo, business cards, a tote bag. Additionally, a magazine full-page ad for print was also included in the scope of work.
I chose colourful graphics of herbs, that matched each tea blend composition, and paired them with white background for an additional pop of colour. A simple line-art logo and typefaces, combined with saturated colours, create an approachable and cheerful feel to this design and the company.
Tea tin packaging
Tea pouch packaging
Business cards and tote bag