Packaging and Brand Identity Design
Tea Mountain produces small-batch artisan teas hand mixed in Duncan, BC. They were looking to develop a brand identity and packaging for three herbal tea blends. Each type of tea needed two packaging options: a tea tin and a pouch. Their brand identity package includes a logo, business cards, a tote bag. Additionally, a magazine full-page ad for print was also included in the scope of work.
I chose colourful graphics of herbs, that matched each tea blend composition, and paired them with white background for an additional pop of colour. A simple line-art logo and typefaces, combined with saturated colours, create an approachable and cheerful feel to this design and the company.
Tea tin packaging
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/0c1731c7-cac5-4201-853f-d426f5530e02_rw_1920.png?h=af54638d1fcaa1bbf07f12b0cb3fc70f)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/9185caa1-cc5e-441c-ab0d-6aeefefeb6df_rw_1920.png?h=6fd6bca849f0981c947b06e851658031)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/4257b56b-adcb-48a9-9555-ab390c091700_rw_1920.png?h=19a0d206c68e9b5e519c7a71879a3ed2)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/bb81d49c-e18c-4fc2-96a9-2e152e6b761a_rw_1920.png?h=921263b652d45fb563208b94a79a1aef)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/c2d3bf40-5029-48ac-84be-7c0cda5f53ca_rw_1920.png?h=938bea3e4867d6e3861589c906b8ead5)
Tea pouch packaging
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/5edaf194-909f-4a2e-8cbe-18ddd7d245aa_rw_1920.png?h=d34a73a65971773cc71484ce418cf8c4)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/2b820355-ad77-4dfe-a541-3dca073deccb_rw_1920.png?h=3a5bd47d0f4158388560ca464c1f5d4e)
Business cards and tote bag
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/58f90114-7aef-45d4-b7fc-6e3a734917fd_rw_1920.png?h=5b9804aedf9082784c838fc91ed216d1)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/93258ffc-e878-4b9f-8a7e-cc8190a8f9e6_rw_1920.png?h=560e212a08b90139da95e76acfe678e1)
Magazine ad
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/c72403f5-0cf5-42a5-9264-3c62c5b9a3ff_rw_1920.png?h=ee70e58e2411795a11ee48e4586fac74)