Packaging and Brand Identity Design
RO’s mission is to create sophisticated, high-quality scented candles at an approachable price that evoke a time, a place, and a journey. My design brief consisted of developing a brand identity and packaging design for three scents of candles from RO’s “Wild” Collection. The brand identity package included a logo design, as well as a gift bag and a “Thank you” note that accompanies every online order. I opted for a minimalistic and clean design. I chose a calm limited colour palette combined with busy line-art patterns that follow a theme of each candle scent.
Box packaging, candle glass jar pattern and candle lid sticker
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/041291dd-2b10-4c35-b00f-4122004ab7fa_rw_1920.png?h=d6660a6cab53fde172570acaa2ff6c7c)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/95938d84-9b89-4291-94f9-ad52763ed578_rw_1920.png?h=2e9e042b2505416f15888f04ced957b8)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/09393b00-baf6-4270-aae3-98c8370ff773_rw_1920.png?h=17c9f428c516b7737cd2afd617609ee7)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/11a3bbab-2416-45bb-9d7d-7d11348ea1de_rw_1920.png?h=a8da87f30c6164e0e27cf8c85869ae63)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/41434fee-0add-45c5-b09d-713d41aabb1e_rw_1920.png?h=07322a18f1f3bbc73f67e6365d0d72f5)
Gift bag
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/ba10640b-1bed-4a88-9c93-4b812a9666a4_rw_1920.png?h=c29c313a65599d52c9979100688bd974)
"Thank you" note
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/c8f1fba8-4500-4699-975f-d07d029e31ed_rw_1920.png?h=7d0331ab29c80ce5d44a30b1e20b759e)
Created with Adobe Illustrator and Procreate