Marketing Package Design
Flower Head is a local flower shop that offers free deliveries, bouquet subscriptions, and runs in-house and private workshops. They use in-season flowers and support local flower farms.
The owners were looking to re-brand the shop to attract a new audience (18-35 years). The new branding package includes a new logo (2 versions), a magazine ad (2 options), a handout, a new Facebook banner, and an Instagram ad.
I chose a flower bouquet graphic and a warm colour palette that convey happiness, self-care, romance and add a bohemian flair to the design package.
My typography choices follow the same theme: approachable and playful, delicate and dreamy.
Logo, Facebook banner and Instagram ad
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/2381910a-2338-4bcc-a225-94326304fc52_rw_1920.png?h=08e6785aa3291261206bdafaa8480a2b)
Magazine ads
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/f6a5f787-e103-47af-9968-28b7864e0025_rw_1920.png?h=376a05bb92823904361ff757d7b1dfb9)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/ce005d15-b9c3-406b-b127-c6f21072587b_rw_1920.png?h=12f7a8c1dbd41384d4cfdc140973c719)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/b005a350-4b08-4ad3-8eb7-2907a2d21fbd_rw_1920.png?h=3b006acae5e8c3bedc9ebe1c1435f0cd)
Handout
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/46f6ca94-245d-4e96-bba9-dcfa2836b678_rw_1200.png?h=007a9972278e3d9ffcba6995d22a5dae)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/6999a974-a167-499d-8abc-8e98b2a57402_rw_1200.png?h=416c72bb2c07943dc3c89432747a154e)
![](https://cdn.myportfolio.com/b4e58477-7b12-47ee-8c53-eabae0801d47/315753df-eb2d-4cc6-9b74-7b7d92c485d4_rw_1920.png?h=2202525f0ba6b492b5a93f750e4458b8)
Created with Adobe Illustrator and Photoshop