Marketing Package Design
Flower Head is a local flower shop that offers free deliveries, bouquet subscriptions, and runs in-house and private workshops. They use in-season flowers and support local flower farms.
The owners were looking to re-brand the shop to attract a new audience (18-35 years). The new branding package includes a new logo (2 versions), a magazine ad (2 options), a handout, a new Facebook banner, and an Instagram ad.
I chose a flower bouquet graphic and a warm colour palette that convey happiness, self-care, romance and add a bohemian flair to the design package.
My typography choices follow the same theme: approachable and playful, delicate and dreamy.
Logo, Facebook banner and Instagram ad
Created with Adobe Illustrator and Photoshop